Battlefront Launches!

We’re very proud to announce that our latest online project, Battlefront, launched yesterday.

The project follows 20 teens as they develop campaigns around issues that they care about. We’re partnering with Bebo on the project, and it will also have presences on other social networks, and 2 series of 5×30mins programmes in our morning Education schedule.

We were looking for a campaigning project for 2008, and chose this one because, rather than C4 deciding what issues are relevant to teens, we’re following teens themselves as they talk about their issues. RawTV, who are producing the project with digital partner Airlock, found 19 teens by scouring the country and social networking sites. There are a broad range of campaigns, from Anti-size Zero to stopping knife crime to starting a national youth orchestra in Iraq.

Over the next 9 months we’ll be following the teens and introducing 45 mentors, from leading lawyers and design experts to experienced campaigners, protestors and trouble-makers. We’ll track their conversations, plans and events to create a database of campaigning tips and tricks for anyone interested in starting their own campaigns.

Finally, we’re looking for a 20th campaigner via the website and Bebo. A key part of the project is telling people that anyone can make change if they want to, so we’re asking people to submit their own campaign ideas to become the 20th campaigner. There’s a lot of really interesting ideas up their already, so go to the site, take a look, and get involved!